Across the globe, the word is out: the UAE is a secret haven for high-octane automotive experiences. While that may be news to some, for those of us living in the United Arab Emirates the reasons are pleasingly obvious.

After all, where else can you find such a vast expanse of smooth roads, spectacular landscapes and stunning supercars, just waiting to be driven? Whether you choose to cruise through the sweeping mountain roads of Ras Al Khaimah or enjoy the high-rise views of Dubai’s Sheikh Zayed road, a well-curated supercar driving tour is your express pass to stardom.

For our talented team at Gear Up Events, the UAE’s leading automotive event organiser, we excel at transforming these special moments into your core memories. Over the years, we’ve taken hundreds of individuals and brands alike on the luxury drive of a lifetime, all the way from private runs to large-scale branded events.

Here’s our exclusive recipe for planning the perfect supercar driving event.

Plan Your Route

Every dream road trip starts with a dream road. At Gear Up, we offer bespoke route planning as part of our services, drawing upon years of experience driving every kilometre of the UAE. From a spirited drive up the forbidding slopes of Jebel Hafeet in Al Ain, to an early morning desert cruise through the majestic deserts of Sharjah, we map out each tour with precision.

Don’t leave it all up to Google Maps. Our team identifies the most scenic, thrilling and safe routes while incorporating fuel stops, checkpoints, and curated photo opportunities to maximise both drive time and special experiences.

Pick your Dream Supercar

No driving tour is complete without an exotic machine that makes your pulse race when you first lay eyes on it. Fortunately, we know what vehicles our customers desire.

Working closely with premium supercar rental providers in Dubai and across the UAE, we’re proud to be able to give our clients access to the best names in the business—from Ferrari, McLaren and Lamborghini to Aston Martin and Porsche.

Looking to drive more than one car on your adventure? Ask about our rotating fleet packages. Feeling like a specific colour or trim? We’ll source it for you.

Our goal is to craft a fully personalised exotic car experience, down to the last detail.

Create an Immersive Storyline

A supercar driving tour can be more than just a great road trip with friends; it can also be a powerful storytelling experience.

At Gear Up, we’ve found themed drives are a powerful way to create a lasting impression. Dream of being James Bond? Picture a convoy of Aston Martins cutting through the winding roads of Al Ain, stopping at a secluded mountain resort for a tuxedo-clad dinner under the stars. Craving an Italian romance? Imagine a fleet of Ferraris weaving through the desert before arriving at a Tuscan-inspired villa for an espresso-fueled pit stop.

With clever integration of storytelling, décor, playlists, costumes, and even scents, your luxury driving experience can become a cinematic journey.

Flawless Logistics

Behind the scenes, the real magic of a seamless supercar experience lies in logistics. From car preparation and delivery to route design, lead car planning, and technical checks, a well-drilled operations team is the key to a successful supercar drive. 

With Gear Up, you can be sure that all vehicles will arrive on time fully fueled, all roads pre-inspected for last-minute surprises, and support vehicles always on hand to assist.

All our convoys are led by a professional lead car driver responsible for setting the pace and keeping the group together. At the tail end of the group, you’ll find an expert sweep car to keep an eye on our flock of lucky customers and ensure safety.

And of course, a great drive is a responsible drive. Every well-organised event has a strong safety emphasis with full driver briefing, all vehicles equipped with in-car radio comms, GPS tracking, and  technical support team on standby.

The Perfect Final Touch

On any given day, Dubai boasts hundreds of luxury automotive experiences – so what separates a good drive from a great one? Simple: it’s those thoughtful, unexpected touches a good team puts together.

With Gear Up, you can expect curated lifestyle stopovers at five-star resorts, desert camps, or gourmet cafés. Looking for high-flying drone footage? No issue: we can offer extensive media coverage, from simple in-car GoPros and photographers to cinematic drone shots and recap videos that will make your jaws drop.

And yes, if you’re planning this as a surprise or birthday present our supercar experiences make the perfect gift. Whether it’s on track or on the road, you’ll leave them with a day to remember.

Hit the Road

From dusky mountain passes to desert highways and coastal stretches, the UAE offers all the scenery a modern supercar driver could ask for, coupled with ideal year-round weather and strong supporting infrastructure.

While you could plan your next drive yourself, choosing the Gear Up team is the smarter choice. With the right team, the right route, and the right car, your next supercar adventure in the UAE will be the drive of a lifetime.