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On 10 November, Mitsubishi & Gear up Events brought the all-new Mitsubishi Destinator to life in spectacular style at the Dubai Autodrome and it was nothing short of a high-octane celebration. Designed to spotlight the Destinator’s bold capabilities against other midsize SUVs, the event welcomed motoring journalists, influencers, and VIP guests for a day packed with test drives, hands-on comparisons, social moments, and pure automotive excitement.
If you’re searching for the best family SUV or curious about the latest entry into the midsize SUV segment, here’s what made the Mitsubishi Destinator launch event an unforgettable experience.
Guests started their morning with a relaxed breakfast at the hotel, setting the tone for a fun, sociable day ahead. After enjoying a chance to mingle, attendees received exclusive Mitsubishi-branded gift bags before hopping on a short bus ride to the iconic Dubai Autodrome.
This warm welcome by the Mitsubishi team created the perfect build-up for a day focused on innovation, lifestyle, and real-world SUV performance.
Before hitting the track, guests received an in-depth briefing on the star of the show—the Mitsubishi Destinator.
Built as a three-row midsize SUV, the Destinator is engineered for families who want space, comfort, and modern techwithout the premium price tag. Its 1.5-liter turbo engine, advanced drive-control systems, and versatile driving modes promise confidence on both city commutes and weekend adventures.
Inside, the Destinator shines with:
With its muscular stance and full suite of safety features, the Destinator is clearly positioned as a stylish, reliable SUV ready for family life.
After the tech and feature rundown, guests were treated to a safety briefing before the action kicked off. From the Autodrome balcony, the crowd enjoyed pulse-pounding acceleration tests, giving everyone a front-row view of what the day’s lineup of SUVs could really do.
Inside the pit garage, attendees had the chance to walk around the showcased vehicles for a hands-on comparison of comfort, look, and feel. This interactive display made it easy for journalists and influencers to see and touch; exactly what sets the Destinator apart from other midsize SUVs.
In true Mitsubishi spirit, the event wasn’t all serious evaluations. Guests jumped into a playful challenge, guessing how many boxes the Destinator could carry, a clever way to spotlight the SUV’s impressive cargo versatility.
The fun continued with a lively group photo, capturing the excitement of the morning.
To keep energy levels high, Mitsubishi treated its guests to a delectable buffet lunch. It was the perfect mid-day breather for guests to relax, chat, network, and gear up for the highlight of the afternoon.
Post-lunch, guests split into two groups to experience a full test-drive session on two separate Dubai Autodrome tracks, the Hill Circuit & the Club Circuit.
Here, they pushed multiple competitor models and the hero of the day, the Mitsubishi Destinator to their limits.
Attendees evaluated:
The Destinator’s confident drive, composed handling, and smooth power delivery left a strong impression among both motoring experts and lifestyle influencers.
As the sun dipped over the track, the day wrapped up with an open discussion session. Guests shared impressions, asked questions, and offered insights. Capping off a successful, engaging and truly memorable launch event.
From its bold styling to its family-focused features and dynamic drive quality, the Mitsubishi Destinator proved it can stand tall among midsize SUV competitors. The Dubai Autodrome launch offered the perfect mix of fun, functionality, and firsthand experience—showing that the Destinator isn’t just another SUV. It’s a smart, stylish choice for families who want more from every journey.
Looking for an events company to launch your hero product or service in a unique way? Contact Gear Up Events today and let us plan it all for you!
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